Adaptive UX & Product Design Leader with a 10-year track record of leading enterprise and startup teams through 0-to-1 product launches without the chaotic misalignment that wastes time and budget.
Currently streamlining tools that help doctors get paid faster at Nextech Systems and leading the design strategy for Soundcheck Live, an all-in-one gig management platform.
My portfolio of work include enterprise procurement SaaS, security software, design systems, mobile apps, and AI chat.
My skills underline my end-to-end expertise in UX strategy, product strategy, and systems thinking. I frame my strategy on top of of real-life user problems and clear business needs.
In my off-hours, Iβm active in the design community as co-organizer for Ladies that UX ATL, a global mentor at ADPList and Design Buddies, and I have given talks for BuzzFeed, Interaction Design Association, and General Assembly on design leadership and career growth.
Scroll β¬ to see whatβs in my toolbox of skills and take a look at a selection of my work
Whatβs in my toolbox?
Product Thinking & Strategy
I translate complex business challenges into user-centered strategies that drive measurable impact.
From modernizing medical billing workflows to transforming $20M procurement platforms, I identify the right problems and build roadmaps that align stakeholders around shared outcomes. My approach combines competitive analysis and strategic workshops to ensure every design decision supports both user needs and business goals.
B2B SaaS Design Β· UX OKRs Β· Value Proposition Mapping Β· Journey Mapping Β· PRFAQ Workshops Β· Roadmap Prioritization Β· Competitive Analysis Β· Design Acceptance Criteria
End-to-End Product Design
I craft seamless experiences from concept to shipped product, specializing in complex enterprise workflows that feel intuitive.
Whether designing accessible AA/AAA interfaces or building scalable design systems serving 10+ teams, I create solutions that work beautifully at scale. My expertise spans rapid prototyping, interaction design, and detailed specs that bridge design vision and development reality.
Rapid Prototyping (Figma) Β· Interaction Design Β· Accessible Design (AA/AAA) Β· User Flows Β· Annotated Specs Β· Scalable Design Systems Β· Modular UI Patterns
Research, Leadership, & Ops
I drive strategic decisions through comprehensive user research and cross-functional leadership.
From conducting voice-of-customer initiatives to facilitating executive stakeholder workshops, I synthesize insights that inform product direction. As a mentor and community leader, I build inclusive practices while establishing efficient workflows that maintain speed without sacrificing quality.
Problem Definition Workshops Β· Generative & Evaluative Research Β· Usability & A/B Testing Β· Research Synthesis Β· Stakeholder Collaboration Β· Mentorship Β· Design Critiques Β· Asynchronous Workflows
AI-Augmented Design
I leverage AI tools (Lovable, Cursor, Claude, Copilot) to accelerate design processes while maintaining human-centered quality.
From rapid ideation to conversational interfaces, I balance technological capabilities with user needs and business constraints. My approach ensures AI enhances rather than replaces thoughtful design decision-making.
AI-Powered Ideation Β· Content Generation & Copy Β· Research Synthesis Β· Conversational UI Design Β· Prototype Acceleration Β· Design Critique & Feedback Β· Accessibility Testing Β· Code-to-Design Translation Β· Pattern Recognition Β· User Journey Optimization
What have I worked on?
Healtchare Tech Finance
Iβm modernizing revenue cycle management at Nextech, transforming complex billing workflows into efficient payment processes that help doctors get paid faster.
π§° UX strategy, product strategy, enterprise complexity
B2B Procurement Marketplace
I turned a complex enterprise procurement platform into a consumer-grade shopping experienceβdriving $20M in revenue, boosting checkout conversion, cutting bounce rates, and making customers happier.
π§° enterprise UX, responsive design, generative research, usability testing, stakeholder workshop, wireframes, UI design
Security Management Software
I led the end-to-end UX strategy for a $22M commercial security platformβguiding my team from discovery to MVP launch in under a year to help enterprises manage people flow at scale.
π§° enterprise UX, responsive design, generative research, usability testing, stakeholder workshop, wireframes, UI design
Responsive Data Tables
I co-led the design of a powerful, responsive data table componentβenabling 10+ Honeywell product teams to build faster and more consistently with our design system.
π§° design system, stakeholder workshop, usability testing, wireframes, UI design
Personalized Mobile App
I spearheaded the UX strategy to unify two Coca-Cola apps into one rewarding experienceβboosting engagement for 50K+ users while cutting dev effort as a team of one.
π§° UX strategy, wireframes, UI design, client project
Conversational AI for Hospitality
I showcased the business value of AI for IHG, crafting and pitching a chatbot-powered guest journey as the sole UX/UI designer on a cross-functional team.
π§° UX strategy, wireframes, ui concept design, conversational design
What people say about working with me
"I highly recommend Ying for any UX design role. She has an exceptional eye for detail and asks insightful questions that deepen understanding of user needs. Her calm, proactive approach drives clarity across teams, and she excels at facilitating inclusive workshops. Ying is kind, considerate, and creates a positive work environment. Any team would be lucky to have her!"
Melissa Kern
Senior Lead Product Designer @Office Depot
"I've worked with Ying at two companies and cannot recommend her highly enough. She's an exceptional UX professional who brings fresh perspectives and innovative thinking to every project. Her ability to foster open communication and encourage team input makes her invaluable. Ying's dedication to excellence and collaborative spirit truly set her apart!"
Erika Holman
Senior Lead Product Designer
βYing adeptly manages design projects from discovery-to-delivery and translates her insights to quality design that meet customer and user expectations. An expert listener and communicator, she handles both the intricacies of user research and workshop facilitation with ease. It is a pleasure to have her on any project or review as she is a skilled collaborator, actively engaging her partners to achieve an exceptional user experience for products.β
Alyanna Agda
Senior Staff Product Designer @ServiceNow