Adaptive UX & Product Design Leader with a 10-year track record of delivering high-value digital experiences including enterprise procurement software, security software, design systems, mobile apps, and chatbots
My skills underline my end-to-end expertise in UX strategy, product strategy, interaction design, process optimization, user research, workshop facilitation, and mentorship. I frame my strategy on top of a solid foundation of real-life user problems and clear business needs.
In my off-hours, I’m active in the design community as a co-organizer for Ladies that UX ATL, a mentor at ADPList, and have given talks for BuzzFeed, Interaction Design Association, and Students of UXD.
Scroll ⬇ to see what’s in my toolbox and see a selection of my work
What’s in my toolbox 🧰
UX Strategy
Customer Journey Map
Stakeholder Map
Business Objectives
Problem Definition
Design Criteria
Product Strategy
Value Proposition Map
Vision Workshops (PRFAQ)
Planning Workshops
Prioritization Workshops
Competitor Analysis
User Research
Generative & Evaluative Methods
Stakeholder Map
Synthesis and Analysis
Problem Definition
User Personas
User Interaction
User Flows
Low-fidelity Wireframes
High-fidelity Mockups
Documentation
Microinteractions
Visual Design
Color
Iconography
Spacing
Visual Hierarchy
Shadow & Elevation
Design Ops
Design Studios & Reviews
Training Workshops
Asynchronous Communication
Onboarding strategy
Documentation
B2B Procurement Marketplace
I defined and executed the design strategy for a $20M enterprise procurement marketplace startup under Office Depot by driving consumer-like shopping experiences.
🧰 enterprise UX, responsive design, generative research, usability testing, stakeholder workshop, wireframes, UI design
Security Management Software
I led the discovery-to-launch initiative for a $22M commercial security software that helps large-scale businesses efficiently manage people flow in their buildings.
My UX leadership direction enabled my team to deliver an MVP release into the market in less than a year.
🧰 enterprise UX, responsive design, generative research, usability testing, stakeholder workshop, wireframes, UI design
Responsive Data Tables
Data Tables are one of the most complex tools to display and manipulate thousands of data points of information.
I co-led a research-to-build effort to deliver this responsive, flexible component in Honeywell’s design system that enabled faster and consistent product development for 10+ product teams.
🧰 design system, stakeholder workshop, usability testing, wireframes, UI design
Personalized Mobile App
A customized app experience that rewards 50k+ users. As a UX team of one, I led the UX strategy of integrating two of Coca-Cola’s apps into one platform that would not only reduce development efforts but also improve customer touchpoints and increase brand engagement.
🧰 UX strategy, wireframes, UI design, client project
Concierge Chatbot
Travel and all of its logistics can be frustrating and stressful for anyone, even seasoned travelers. How can a hotel go above and beyond for its guests by making every single touchpoint a seamless and positive experience?
As the sole UX/UI designer in a cross-domain team, I helped IHG understand the business value of AI and chatbot platforms by exploring and pitching an end-to-end customer journey narrative.
🧰 UX strategy, wireframes, ui concept design, conversational design
Here’s what people say about working with me
“Ying adeptly manages design projects from discovery-to-delivery and translates her insights to quality design that meet customer and user expectations. An expert listener and communicator, she handles both the intricacies of user research and workshop facilitation with ease. It is a pleasure to have her on any project or review as she is a skilled collaborator, actively engaging her partners to achieve an exceptional user experience for products.”
Alyanna Agda
Staff Product Designer @ServiceNow
“Ying was brilliant to work with, from start to finish. Intelligent, grounded, and conscientious, her design work was of excellent quality and well-thought-out with the project requirements at the forefront. Very responsive to feedback and adaptable in the face of changing customer needs.
Nicola Winter
Senior UX Designer @Endeavor Group
“Ying is a truly fantastic designer and an innovative thinker. On top of that, she cares about the things that really matter, like inclusion and accessibility.
She leads by example wherever she goes and is able to eloquently give and receive constructive feedback—a skill very few possess.”
Sam Ashlee
UX Researcher @Meta
“Ying was vital to the team and contributed significantly to the development of the company design system. I thoroughly enjoyed working with her on our team and her personality will live on in the culture she helped build throughout our organization.”
David Braylark
Senior UX/UI Designer @Cylera