Context

Varis is a technology startup under Office Depot focused on digital commerce software-as-a-service and procurement. They aim to reimagine procurement by connecting buyers and suppliers in a trusted marketplace across multiple categories.

Key Contribution and Impact

• Led the design strategy for a consumer-like procurement shopping experience, simplifying the buying process for customers across various industries including education, government, and manufacturing.

• Owned the entire shopping journey, from login to checkout, addressing unique challenges in B2B procurement such as complex approval processes and industry-specific search relevancy.

• Developed strategies to improve search functionality, considering the different mental models of procurement buyers compared to e-commerce consumers.

• Designed solutions for reordering, which is more prevalent in procurement than in typical e-commerce scenarios.

• Tackled the complexities of the checkout process in procurement, including managing budgets, approvals, and disparate shipping infrastructures.

• Applied consumer UX principles to a B2B context, creating intuitive interfaces for users who have to use the tool rather than choosing to use it.

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