Context

In a 24-hour period, thousands of people can move through a single building. Traditional methods like 3-ring binders and bulletin boards are insufficient for maintaining safety and tracking visitor flow. Without modern software solutions, facilities face significant security risks and increased operational costs.

Key Contribution and Impact

I spearheaded the end-to-end experience direction for a new security management software designed for enterprise companies to manage people flow across multiple sites. My role involved:

• Establishing processes aligning the team with business objectives and customer needs

• Leading cross-functional leadership workshops

• Planning and executing generative and evaluative user research

• Iterating and delivering high-fidelity designs and prototypes

• Creating multiple collaboration and feedback channels

Over several months, I cultivated a team culture centered on shared understanding, frequent collaboration, and research-driven decision-making. The UX strategy and processes I established with my cross-functional team enabled us to build and release the product in less than a year, generating $22m in revenue.

Learnings and Takeaways

Working in a fully distributed, remote team highlighted that iterating on processes is as crucial as iterating on design. To address the challenges of remote work, I implemented:

• Regular collaborative workshops and reviews with cross-functional partners

• Strategic planning sessions for upcoming work tracks

• Constructive feedback sessions on designs, priorities, and roadmaps

• Experimentation with asynchronous feedback loops to minimize wait times and maintain design momentum

New product, new team, new processes

As a newly formed team working on a completely new product, we faced the challenge of aligning diverse backgrounds, experiences, and priorities. To ensure smooth collaboration, I:

• Established and templatized quarterly roadmap planning

• Implemented synchronous and asynchronous design reviews

• Organized workshops to set precedents, contribute to development momentum, and create clear, trackable design output

Balancing outcome vs output

I navigated tensions between meeting deadlines and prioritizing high-impact, research-supported features. A significant breakthrough came when I combined research data with domain and historical knowledge from technical customer support specialists. This approach gradually built buy-in and established the value of proper customer research in our product cycle.

Coca-Cola Mobile App

A personalized app experience that rewards Coca-Cola fans. As a UX team of one, I lead the UX strategy and execution.

👉 UX strategy, wireframes, UI design, client project

Hospitality Concierge Chatbot

A hospitality-based conceptual concierge mobile app that acts as your trusted local guide throughout your hotel stay. As the sole UX/UI designer in a cross-domain team, I delivered personas, user scenarios, wireframes, and a UI mockup flow to our client.

👉 UX strategy, wireframes, ui design, conversational design, concept, client project