Adaptive UX & Product Design Leader with a 10-year track record of delivering high-value digital experiences including enterprise procurement SaaS, security software, design systems, mobile apps, and chatbots.
My skills underline my end-to-end expertise in UX strategy, product strategy, and systems thinking. I frame my strategy on top of a grounded foundation of real-life user problems and precise business needs.
In my off-hours, I’m active in the design community as a co-organizer for Ladies that UX ATL, a mentor at ADPList and Savannah College of Art & Design, and I have given talks for BuzzFeed, Interaction Design Association, and Students of UXD on design leadership and career growth.
Scroll ⬇ to see what’s in my toolbox and see a selection of my work
What’s in my toolbox ?
• Product Thinking & Strategy •
B2B SaaS Design · UX OKRs · Value Proposition Mapping · Journey Mapping · PRFAQ Workshops · Roadmap Prioritization · Competitive Analysis · Design Acceptance Criteria
• End-to-End Product Design •
Rapid Prototyping (Figma) · Interaction Design · Accessible Design (AA/AAA) · User Flows · Annotated Specs · Scalable Design Systems · Modular UI Patterns
• Research, Leadership & Ops •
Problem Definition Workshops · Generative & Evaluative Research · Usability & A/B Testing · Research Synthesis · Stakeholder Collaboration · Mentorship · Design Critiques · Asynchronous Workflows
What have I worked on?
B2B Procurement Marketplace
I turned a complex enterprise procurement platform into a consumer-grade shopping experience—driving $20M in revenue, boosting checkout conversion, cutting bounce rates, and making customers happier.
🧰 enterprise UX, responsive design, generative research, usability testing, stakeholder workshop, wireframes, UI design
Security Management Software
I led the end-to-end UX strategy for a $22M commercial security platform—guiding my team from discovery to MVP launch in under a year to help enterprises manage people flow at scale.
🧰 enterprise UX, responsive design, generative research, usability testing, stakeholder workshop, wireframes, UI design
Responsive Data Tables
I co-led the design of a powerful, responsive data table component—enabling 10+ Honeywell product teams to build faster and more consistently with our design system.
🧰 design system, stakeholder workshop, usability testing, wireframes, UI design
Personalized Mobile App
I spearheaded the UX strategy to unify two Coca-Cola apps into one rewarding experience—boosting engagement for 50K+ users while cutting dev effort as a team of one.
🧰 UX strategy, wireframes, UI design, client project
Concierge Chatbot
I showcased the business value of AI for IHG—crafting and pitching a chatbot-powered guest journey as the sole UX/UI designer on a cross-functional team.
🧰 UX strategy, wireframes, ui concept design, conversational design
What people say about working with me
“I highly recommend Ying for any UX design role. She consistently demonstrates an exceptional eye for detail, ensuring that no aspect of a feature is overlooked. Her calm and patient demeanor makes her a pleasure to work with, especially in high-pressure environments. She always asks insightful questions that lead to a deeper understanding of user needs and feature requirements.
Ying is proactive in initiating conversations and driving clarity across teams, making her a true asset in collaborative settings. She's also highly skilled at conducting workshops, guiding participants with care and ensuring everyone’s voice is heard. Above all, she is kind, considerate, and fosters a positive and inclusive work environment. Any team would be lucky to have her!”
Melissa Kern
Senior Lead Product Designer @Varis (Office Depot)
“I have had the pleasure of working alongside Ying in two teams at Honeywell and Varis, and I cannot recommend her highly enough. Ying is not only an exceptional UX professional with a wealth of experience, but she is also a fantastic collaborator.
She brings fresh perspectives and innovative dynamics to every project, constantly evaluating her work and that of others with both kindness and objectivity. Her ability to foster open communication and encourage input from her teammates makes her an invaluable asset to any team.
Ying is truly one of my favorite coworkers, and I believe she would be a valuable addition to any organization. Her dedication to excellence and her collaborative spirit set her apart. I look forward to seeing the great things she will accomplish in her career!”
Erika Holman
Senior Lead Product Designer @Varis (Office Depot)
“Ying adeptly manages design projects from discovery-to-delivery and translates her insights to quality design that meet customer and user expectations. An expert listener and communicator, she handles both the intricacies of user research and workshop facilitation with ease. It is a pleasure to have her on any project or review as she is a skilled collaborator, actively engaging her partners to achieve an exceptional user experience for products.”
Alyanna Agda
Staff Product Designer @ServiceNow
“Ying was brilliant to work with, from start to finish. Intelligent, grounded, and conscientious, her design work was of excellent quality and well-thought-out with the project requirements at the forefront. Very responsive to feedback and adaptable in the face of changing customer needs.
Nicola Winter
Senior UX Designer @Endeavor Group
“Ying is a truly fantastic designer and an innovative thinker. On top of that, she cares about the things that really matter, like inclusion and accessibility.
She leads by example wherever she goes and is able to eloquently give and receive constructive feedback—a skill very few possess.”
Sam Ashlee
UX Researcher @Meta
“Ying was vital to the team and contributed significantly to the development of the company design system. I thoroughly enjoyed working with her on our team and her personality will live on in the culture she helped build throughout our organization.”
David Braylark
Senior UX/UI Designer @Cylera